Using Adjectives to present a product
Quite possibly the most important part of a presentation is the use of positive adjectives. Even if your were delivering a eulogy at a funeral, you would still need to use positive adjectives.
Above, is a list of some of the best adjectives to use when presenting a product. However, as I mentioned in a previous post just simply using the adjectives on their own is not enough to give them impact. You need to marry these words to a benefit.
Here are some examples you could use:
“As you can see, it has an attractive case and it is robust enough to be moved around – this means that it is highly portable”
“it has several unique user-friendly features that will be highly beneficial to our ageing customer base”
“It is fashionable which means that it will appeal to a younger customer”
Using positive adjectives gives your presentation a more passionate feel and will give you a way of showing your enthusiasm for the product that you are presenting.
PLANNING
When you are planning your presentation, it is a good idea to write down a list of positive adjectives to describe your product – as in the example below.
Finally, here’s a great clip of an Apple Keynote presentation that isolates the positive adjectives that were used.