How To Turn A Presentation Into A Great Presentation
This week I came across two TV ads that contain compelling stories, and little or no words. What it told me, and what you can learn from these ads is that a good story can turn anything into a great. Whether it is a TV ad or a presentation, by telling a story, or a series of stories you will turn your presentation into something great.
It does not matter how good your English is, many native English speakers produce terrible presentations, it does not matter how good your slides are, many presentations with professional quality images are bad. If you do not tell a story within your presentation it will be a disaster. The secret to a great presentation can be summed up in two words: “compelling stories”.
Take a look at these fantastic ads. They are short, but well worth your viewing.
While the music really helps to focus the story, the images alone in this ad tells the story of a woman going through the different stages of life. The story is compelling and really does keep your attention.
This video uses clips to tell stories, in effect there are many stories contained in just over two minutes. However, it is powerful, compelling and really gets the audience’s attention.
By changing your approach to your next presentation and focussing on stories, you not only will improve the quality of your presentation, you will also make it much easier for you to speak.