Archive for December, 2010

The Power of Images With Stories

I just came across this wonderful little video celebrating National Geographic’s photographer Bruce Dale’s 30 years as a photographer.

The video illustrates just how effective a story and an image can really be and how it can make your presentation stand out and become remarkable. Some of the stories that Bruce Dale tells are so memorable, I am sure you will remember them for a very long time to come.

So, if you have a few minutes space and enjoy looking at incredible images with amazing stories then spend those few minutes watching this incredible video.

30 Years of BAD Pictures from Bruce Dale on Vimeo.

English is an Attitude

I have a friend who is from France. My friend, like most people from non-native English speaking countries, learned English at school and has had to use English both in his work and when he travels. However, unlike my Korean friends, my French friend has never attended a language institute to learn English, all the English he knows was either learnt at school or has been picked up as he has used English in his everyday life.


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My friend has excellent English. Yes, he makes a few grammatical errors, and yes, sometimes the word he wants to use he has difficulty finding. But he never thinks “I can’t speak English” English to him is a part of life and something that he has to use from time to time. It is a little like driving a car. He can do it when he needs to, but it is not his whole life.

Unfortunately, I find in Korea that people are striving for something called “perfect English”. Perfect English does not exist. English, by its very nature is continuously changing and because it is spoken by far more non-native speakers than native speakers has so many variations it really is impossible to figure out what “perfect English” is.

However, what I have noticed is that the really good English speakers do not care about perfect English. They use English to communicate and that is it. To the really good English speakers English is a tool to communicate with their foreign friends and business partners. They don’t care about occasionally not knowing a word or how to express themselves – they know they can describe the feeling or word to their partners and they will eventually understand. They do not care about making a few grammatical errors because they know their partners will not notice the occasional mistake.

This has made me realize that the difference between good speakers of English and the not so good speakers of English is “attitude” Those people who have the “I only want to communicate in English” attitude are the ones who speak good English and the ones who worry about making a mistake or are trying to speak perfectly are the people who struggle with English.

When it comes to speaking in English you need the attitude of “I can do it” rather than “I cannot do it perfectly” Perfect English does not really exist, and by the time you have found something close to near perfect English it will have changed anyway.

So, stop worrying about making mistakes – mistakes are natural anyway. Start communicating and enjoying English. That attitude will serve you much better and will enable you to achieve greater communication success than worrying about whether you have used the correct preposition or article.

전 세계에 한국 알리기

한국에 거주하고 있는 외국인으로서, 한가지 안타까운점이 있다면 그것은 바로, 이 아름답고 멋있는 “한국”이라는 나라를 전 세계에 알리고자 했던 많은 노력들이 큰 결실을 이루지 못하고 있다는 것입니다.

물론, 한류와 같이 성공한 케이스도 일부 있기는 하지만, 한국과 그 문화를 전 세계 널리 알리고자 했던 정부의 방대한 노력의 성과는 아시아에만 국한될 뿐, 서구 문화권까지는 아직 미치지 못했습니다.

하지만 얼마전, 새로운 프로젝트가 시작되었다는 좋은 소식을 듣게 되었습니다. 이 프로젝트의 이름은 “오방색 프로젝트”로, 공연과 기술 그리고 예술을 통해 한국을 알리고자 고안되었다고 합니다.

흥미로운 프로젝트가 될 것 같아, 제 블로그를 읽어주시는 독자 여러분들도 함께 동참하시길 바라는 마음으로 이 프로젝트에 초대하고자 합니다.

아래는 프로젝트에 대한 한국어 소개입니다.

한국은, 세계 경제를 선도하는 나라들 중 하나로 성장하기 위해 모진 풍파와 시련들을 견뎌낸, 말 그대로 어메이징한 나라입니다. 이제는 훌륭한 우리의 음식과 예술, 음악과 드라마 그리고 성공을 향한 확고한 결단력등을 통해 전 세계에 한국의 아름다움을 보여줄 차례입니다.

아래는 오방색 프로젝트를 소개하는 동영상으로, 프로젝트에 관한 세부사항을 살펴보실 수 있습니다.

Company Introductions – What to put in

I have sat through so many company introductions and been bored almost to death by one hour presentations telling me about stuff I, and the the other audience members are really not interested in. As mentioned in my previous post on company introductions – a company introduction should only last around ten to fifteen minutes. Anything longer means you are putting in far too much information.

Below is a list of things to include and a list of things to take out immediately if they are in your company introduction.

  1. Information about how your company was founded and by who
  2. Any interesting stories about your founder (if you don’t know any – ask and find them!)
  3. what were the first products or services your company sold
  4. How your company got to where it is today
  5. What you are doing today, how big you are (not factory size or the square meterage of your company’s offices – but how many employees you have and how many units you sell etc)
  6. What are your company’s future plans.

That’s it. You do not need anything else.

What you should not put into your introduction:

  1. Your company’s management structure – it means nothing to us!
  2. All the different departments your company has – we do not care!
  3. All the different products or services your company produces and sells – it’s too much information.
  4. Line upon line of text – it really is very boring and you will read it making it even more boring!
  5. Copied and pasted pictures of your Chairman opening a new factory. Seriously, it looks awful!

Promoting Korea

One of the frustrations I have as a foreigner living in Korea is seeing this beautiful and fantastic country’s efforts at promoting itself worldwide fail.

Of course, there are some successes such as hallyu, but largely the Korean government’s efforts to promote Korea and Korean culture globally fails to get further west than China.

A new project is beginning. A project called Project Obangsaek, which is designed to promote Korea through theatre, technology and art.

This project looks like an exciting project and I would like to invite all our readers to please get involved.

Below is the Korean introduction to the project:

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Korea is an amazing country, that has overcome the most steepest of obstacles to become one of the world’s leading economies. It is time to show the beauty of Korea to the world through the things that it is great at: food, art, music, drama and sheer determination to succeed.

Below is an introduction video to Project Obangsek, which can give you a lot more detail of what this project is all about.