Yesterday, I did a presentation training course with a large company here in Korea. After dinner, I did an exercise inspired by Garr Reynolds’ Google presentation where he asks the audience to talk about the best and worst presentations they had attended.
The most striking think about the results was that both the good things and the bad things about the presentations my students had attended in the past, were pretty much the same as any western audience would say.
The interesting thing here is that many people think that there is a difference between western and eastern audiences and what they want. Clearly, from this rather unscientific experiment, that thinking is not true. Audiences around the world appear to want the same thing. I found particularly interesting the fact that my students want humour, simple and short presentations with a presenter who is confident and not afraid of eye contact. My students do not want a presenter who is always looking at a script with too much content in their slides and using too much jargon.
Pretty much want any western audience would say.
Next time you are presenting to an international audience, keep in mind that had I done this experiment with almost any audience in almost any country, I would most likely to have got the same result.