Learning From Print Advertising

One of the things I like to use for slide design inspiration is poster adverts (or print advertising).

As I travel around Seoul, I am always looking at the adverts I see around for inspiration in my slide design. This is because these posters have been created by professional designers and therefore I can use that to help me with my design ideas.

Yesterday, while on the subway going down to Bundang, I saw this advert. I really liked the colours and the way that the black and white image contrasted with the strong purple. In addition I saw that there was plenty of room in the image to put strong text that stood out.

So, I recreated the poster design for a slide I would use in a presentation.

In order to help create the right layout I used the guides function in Keynote (there is also the same function in PowerPoint) Below, you can see the guides I used:

Once I had the guides in place, all I needed to do was arrange an image and coloured block and then type in the words I want to use. In total it took around 5 minutes to create.

So, getting inspiration for effective, beautiful slides is not difficult. All you need to do is to open your eyes and look around you. There is inspiration everywhere!


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