Posts Tagged ‘ fonts

Company Introductions – What to put in

I have sat through so many company introductions and been bored almost to death by one hour presentations telling me about stuff I, and the the other audience members are really not interested in. As mentioned in my previous post on company introductions – a company introduction should only last around ten to fifteen minutes. Anything longer means you are putting in far too much information.

Below is a list of things to include and a list of things to take out immediately if they are in your company introduction.

  1. Information about how your company was founded and by who
  2. Any interesting stories about your founder (if you don’t know any – ask and find them!)
  3. what were the first products or services your company sold
  4. How your company got to where it is today
  5. What you are doing today, how big you are (not factory size or the square meterage of your company’s offices – but how many employees you have and how many units you sell etc)
  6. What are your company’s future plans.

That’s it. You do not need anything else.

What you should not put into your introduction:

  1. Your company’s management structure – it means nothing to us!
  2. All the different departments your company has – we do not care!
  3. All the different products or services your company produces and sells – it’s too much information.
  4. Line upon line of text – it really is very boring and you will read it making it even more boring!
  5. Copied and pasted pictures of your Chairman opening a new factory. Seriously, it looks awful!

슬라이드의 조화

불과 5년전만 하더라도, 프레젠테이션에 있어서 슬라이드 디자인을 중요하게 생각하는 사람들이 그리 많지 않았습니다. 그러나 미디어의 눈부신 발전은 대중들로 하여금 시각적 충족에 끊임없이 갈증을 느끼게 하였고, 프레젠테이션계는 이러한 대중의 욕구를 충족시키고자 조금씩 조금씩 변화를 이끌어 왔습니다. 하지만 이러한 변화에도 불구하고 현재까지 많은 발표자들이 가지고 있는 취약점은, 슬라이드의 조화를 신경쓰지 않는다는 것입니다.


프레젠테이션 중 갑작스럽게 슬라이드 디자인을 바꾸는 것은, 종종 청중의 눈을 피로하게 하고 혼란스럽게 만들 뿐 아니라, 여러분이이 전하고자 하는 메세지에도 혼동을 줄수 있습니다. 아래의 그림은, 일관된 테마를 유지하지 못하여 슬라이드끼리 서로 조화를 이루지 못하는 프레젠테이션의 한 예를 보여주고 있습니다.



위 프레젠테이션 슬라이드들은, 디자인이 너무 자주 바뀌면서 일관성 있는 테마를 구성하지 못하고 있습니다. 그로 인하여 각각의 슬라이드들이 너무 혼란스럽고 어지러워 보이며, 일관된 스토리를 담지 못하는것처럼 보입니다.


위의 슬라이드들은 일관된 테마를 유지하고 있기 때문에, 눈이 전혀 피로하지도 않고, 톤도 한결 정돈되어 보입니다. 단순한 검정 바탕과 두가지 색상의 텍스트 및 동일한 폰트 사용으로 전체 프레젠테이션 슬라이드가 조화를 이루고 있습니다. 또다른 특징은 모두 흑백 이미지를 사용하여, 슬라이드 전체를 한층 더 조화롭게 만들고 있습니다.


슬라이드의 조화는 훌륭한 프레젠테이션의 핵심요소입니다. 여러분의 스토리와 함께, 단어와 메세지들이 일관성을 이루어야 합니다. 이러한 일관성이 없다면, 여러분의 프레젠테이션은 혼란스럽고, 전달하고자 하는 메세지를 잃어버리게 됩니다.


슬라이드 제작 시 유의할 점 4 가지!

1. 최대 2가지 폰트를 사용하세요 (가능한 동일 그룹에서 나온 폰트들로 사용하세요)

2. 사용하신 폰트는 최대 2가지 색상으로 사용하세요 – 하나는 헤드라인이나 하이라이트를 표시할 때 사용하시고 나머지 색은 슬라이드 본문에 사용하시면 됩니다.

3. 원칙상, 바탕색상을 한가지로 유지하시는게 가장 좋습니다.

4. 사용하시는 이미지들이 서로 유사하도록 신경써주세요 – 흑백 사진과 컬러 사진을 한데 섞지 말아주세요.

마지막으로, 아래의 슬라이드 세트는 하나의 끝내주는 테마를 일관되게 가지고 있습니다. 전 이 슬라이드들이 보여주는 조화로움이 완전 좋습니다. ㅎㅎㅎ

Harmonious slides

One of the biggest drawbacks from the mini revolution going on in the world of presenting is that people are forgetting to keep a harmonious theme to their slides. By this I mean that the slides in a presentation are not always containing a theme.

Rapidly differing slide designs in a presentation often causes confusion and can be tiring to the eyes. It can also confuse your message. Below is an example of a presentation that does not contain a theme.

Screen shot 2010-04-04 at 오전 12.08.58.png

The above slide deck contains many differing slide designs and does not have a consistent theme. It causes confusion and is likely to be disorganised and lack a consistent story.

Screen shot 2010-04-04 at 오전 12.13.27.png

The above slide deck has a consistent theme, it is pleasing to the eyes and it sets a tone. By using a simple black background, two text colours and a consistent font. There is harmony in the whole deck. Another feature of the above slide deck is that all the images are in black and white, this cements the harmony.

Harmony in your slides is a key element of a great presentation. Just as with your story, your words and your message, there has to be consistency. Without consistency, you create confusion and your message is lost.

SLIDE CREATION QUICK TIPS

1. Use a maximum of 2 fonts (preferably from the same family)

2. Use a maximum of two colours for your fonts – one for highlighting or headlines and one for your main text.

3. Ideally use only 1 background colour

4. Try to keep your images similar. – Do not mix up black and white pictures with colour ones

Finally, below is a set of slides that has an awesome theme. I just love the harmony between the slides.

The Stats Behind Prostitution
Via: Online Schools 

새로 다운받은 폰트는 반드시 카피 파일을 가지고 계세요!!!!

모든 사람들이 사용하는 똑같고 지루한 폰트들에서 벗어나, 다양한 폰트들을 찾아내고 다운로드받아 자신만의 프레젠테이션을 만들것을 지난번 포스트에서 권장해드렸습니다.

단, 새로운 폰트를 다운받으신 후에는, 프레젠테이션을 위해 꼭 폰트 파일을 카피본으로 가지고 계셔야 합니다.


이것은 실제로 제가 겪은 일입니다. 하루는 프레젠테이션을 하기 위해 준비중이었데, 프레젠테이션 파일을 열자 위와 같은 경고 메세지가 나타났습니다.메세지 확인 후에야, 비로소 제가 무슨 실수를 저질렀는지 알 수 있었습니다.

오 마이 갓!!!! 집에서 데스크탑 컴퓨터로 준비할때 사용하던 폰트를 노트북에는 저장하지 않은채 프레젠테이션을 하러 온 것이었습니다.

그러므로 여러분! 이것은 필히 기억해 주시기 바랍니다. 폰트를 다운로드 받으실 때에는, 카피 파일을 USB 드라이버나, 메모리 카드에 반드시 저장하시고, 프레젠테이션을 하실 때는 카피 파일을 꼭! 꼭! 지참하십시오. 그래야 다른 컴퓨터로 프레젠테이션을 하게 될 때, 여러분의 소중한 자료들을 하나도 빠짐없이 완벽하게 발표할 수 있습니다.

어찌 보면, 너무 당연한 내용인것 같지만, 실제로 프레젠테이션을 하면서 80퍼센트에 가까운 사람들이 이런 실수를 겪게 됩니다. 이렇게 많은 사람들이 이러한 실수를 겪는 것 중 가장 큰 원인은, 프레젠테이션을 할 때 대부분 본인 컴퓨터가 아닌 다른 컴퓨터를 사용하기 때문입니다. 그러므로, 프레젠테이션을 하기 전, 체크 리스트에 폰트 저장 여부도 꼭 확인하셔서, 다음에는 우리 이런 실수 절대 하지 맙시다. ^^

다양한 폰트를 원하신다면…

HongKiat.com싸이트에 가시면, 42종의 좋은 폰트들을 무료로 다운로드 받으실 수 있답니다. 한번 확인해 보세요!

Copy your fonts

In previous posts I have recommended that you find and download some different fonts for your presentations, so that you can avoid your presentation looking like another boring presentation.

But, when you do this, you will need to remember to take a copy of your font with you when you present.

Picture 1.png

The other day, I was preparing to use a presentation file. After I had opened my file, I got the above warning message. I then checked to see what the problem was and discovered the following:

Picture 2.png

I had used a font that was on my desktop at home, but a font I had not put onto my laptop computer.

So remember, next time you download a font, keep a copy of it on a USB driver or flash memory stick, so that if you are presenting on someone else’s computer, you will be able to put the font onto that computer without losing anything from your presentation.

MORE ON FONTS…

The wonderful website HongKiat.com features a list of 42 high quality fonts you can download for free. Check it out.

The problem with the “Apple Effect”

Recently I have noticed something good, which is leading to something not so good.

Steve Job’s has very publicly changed the way many people present. The days of bullet pointed, text filled slides are numbered. More and more presentations are now being done with images, video and simple, one line sentences. And this has been partly achieved by the Steve Jobs’ Keynote presentations.

But this now leading to another problem.

I have noticed an increasing number of presentations presented using the black to grey gradient background and the standard Gill Sans font. In fact, when I look around slideshare the number of presentations now done using the standard ‘Apple Keynote’ style is alarmingly large. It is true that this style is a great style. It has a pleasing hue, it does not hurt the eyes and it is simple.

But here is the problem. If you look around the presentation blogs, You Tube and other media resources, you will read countless criticisms on PowerPoint because of its “standard” setting. But what I am seeing is now the same thing happening with the “standard” Keynote slide. Everybody seems to choose the slide design above.

There is an an expression in English “too much of a good thing is a bad thing” and my fear is that is is beginning to happen with Keynote. Keynote is great. I do believe it is better than Powerpoint. But there is so much more to Keynote than the slide above.

Above is a screenshot of the slide design options in Keynote. There are many more than the “Gradient” and if we really want our presentations to stand out, then we need to start using the other design options to give our audiences variety and something different.

I know that most people using Apple products today, do so because they want to be different. The old Apple slogan “Think Different” really means something to these people, as it does me. But that is what Keynote users really need to remember to do. “Think Different”

I am not Steve Jobs, and you are not Steve Jobs. Steve Jobs is a great presenter and we can learn from him. But we do not need to copy him. Copying him is not the way forward. Copying is not creative. To me creativity means taking an existing idea and making better by putting our own individuality on it.

It is time to continue the change from bullet pointed, text filled slides, it is time to be creative and it is time to move on from the “gradient” slide design and bring in your own individual creativity.

Helvetica; Simply the best

I love the typeface “Helvetica” I love its simplicity, its clarity and the way it always looks modern. Anyone who has been a member of any of my audiences will know that most of my presentations are filled with slides using Helvetica.

Screen shot 2010-03-08 at 오후 1.56.38.png

One of the problems you may experience when you present in English is that you are probably not aware of of the many different fonts out there. I wrote recently on the different fonts I use and why and in what circumstances I use them, but when it comes to a straight forward presentation, where the goal is to present information in a simple, memorable way, then Helvetica wins all the time.

Helvetica, in my opinion, looks best black on white (as in the image above), but it also looks great white on black.

Helvetica is such an iconic font, that they even made a movie about it. Here’s the trailer for the movie

Here are some tips when using Helvetica:

  • Keep words to a minimum (Helvetica looks great with only a few words)
  • Combine big letters with small ones (see above illustration)
  • Use simple colours with simple backgrounds
  • Spread letters out in your big sized words
  • Use the whole Helvetica family

So next time you are thinking about your presentation. I say … go with Helvetica

What’s your font?

Here’s a favourite subject of mine. Fonts – I love them. I love the way you can use different fonts to show differing levels of formality.

If you read many of the books out there, there are often lists of fonts and when and how to use them. I personally use different fonts depending on the mood I am in. I have my email font set to lucida Grande. My main word processing font is this one (Helvetica) and my favourite presentation font depends on the type of presentation I am delivering. If my presentation is using a lot of ‘impact’ words then I am likely to use the impact font. If my presentation is more low key then I would more likely use Helvetica.

The problem with most presentational software is that they are set up to give you a default font. These fonts are likely to be either Times New Roman or Arial. Don’t use these fonts!

If there was one piece of advice I can give you that would make the biggest visual change to your standard presentation it would be change your font. Moving away from the standard fonts and using fonts that you like, can really make your presentation look completely different and also gives your audience something different to look at.

Below is a list of my favourite fonts and when I use them.


So before you make your next slideshow, take some time out to look through your font library and play with different designs. If can make a real difference to your presentation.

One word of advice when using different fonts. Try not to use too many different fonts in one presentation. Too many fonts, like too many colours can destroy the aesthetic of your presentation. So stick to one font for your headlines and one font for any text you are writing. This helps to maintain your theme and balances your presentation.

For a great place to get free fonts go to www.1001freefonts.com

Mind Your Fonts

One of the many overlooked parts of creating a presentation is the use of fonts. Many people just simply open their Powerpoint application and start typing. The thought of actually looking inside the font drop-down menu never occurs to them, and they end up creating a standard, old looking presentation.

Actually looking for and choosing a font can go a long way to making your presentation stand out and look better.

Nancy Duarte in her wonderful book Slide:ology gives some great advice on choosing the right font for your presentation. The right font can create the tone for your presentation, for example an informal font such as “Courier” can set an informal tone to your presentation, whereas a more formal font such as “Georgia” can give your presentation a more formal feel.

Screen shot 2009-11-19 at 오후 1.00.57

I would advise you to avoid using Times, Times new Roman or Arial as these are usually the default fonts for most presentational software programmes.

If you want to collect some unusual fonts there are many places where you can get free fonts. One of my favourites  is 1001 Free Fonts – here you can download for free many wonderful fonts that look fresh and new.

So, before you start writing your next presentation, take a couple of minutes to look through your fonts and select a font that you like and fits the ‘feel’ of your presentation.