I have sat through so many company introductions and been bored almost to death by one hour presentations telling me about stuff I, and the the other audience members are really not interested in. As mentioned in my previous post on company introductions – a company introduction should only last around ten to fifteen minutes. Anything longer means you are putting in far too much information.
Below is a list of things to include and a list of things to take out immediately if they are in your company introduction.
- Information about how your company was founded and by who
- Any interesting stories about your founder (if you don’t know any – ask and find them!)
- what were the first products or services your company sold
- How your company got to where it is today
- What you are doing today, how big you are (not factory size or the square meterage of your company’s offices – but how many employees you have and how many units you sell etc)
- What are your company’s future plans.
That’s it. You do not need anything else.
What you should not put into your introduction:
- Your company’s management structure – it means nothing to us!
- All the different departments your company has – we do not care!
- All the different products or services your company produces and sells – it’s too much information.
- Line upon line of text – it really is very boring and you will read it making it even more boring!
- Copied and pasted pictures of your Chairman opening a new factory. Seriously, it looks awful!