How to effectively present in English in the 21st Century

Beyonce is one of the best live entertainers around today. And her performances have given pleasure to thousands of concert goers around the world.

Last July Beyonce performed at the famous British music festival in Glastonbury and the performance received a lot of great reviews from many people in the media as well as from many of the 178,000 people who actually attended the concert.

What made this performance stand out particularly was the way that Beyonce reacted to the crowd. During her performance of Irreplaceable Beyonce gave the crowd an opportunity to join in the singing. Now, this is not unusual in most music concerts, it is actually a way that singers and bands can show the audience that they are not lip-syncing (not actually singing). However, at this concert Beyonce’s professionalism and ability to ‘read’ a crowd showed and she used that ability to give the audience exactly what they wanted.

It will always have been the plan to give the audience an opportunity to sing at this point in the concert, but what Beyonce did was to have the flexibility and courage to change that plan half way through because the audience wanted to sing much more than what had been planned for.

As presenters we need to have that built in flexibility to enable us to give our audiences exactly what they want.

So with this performance in mind – here are four things we can learn from Beyonce’s performance:

What We Can Learn From This As Presenters

1. The audience must always come first. For example, if you are delivering a presentation to a small group of people – less than 20 people – and they want to ask questions during your presentation, then be brave enough and flexible enough to allow them to ask questions.

2. Having a plan is good, but make sure that your plan has the ability to change. There could be technical difficulties with your computer or the sound system etc. Be prepared to change your plan and anticipate these events.

3. While it is good to allow the audience to set some rules, always remember you are in charge, and it is you, the presenter, who must maintain control at all times. In the video of Beyonce, you will notice that she took back control of the singing – she did that because she was always in control.

4. Beyonce’s concert was not just about her music and her performance, it was about the whole experience. The atmosphere, the emotion of the audience and of course the live sound. If you build your presentation around the experience your audience will receive, then your will much more likely perform a more memorable presentation.