I am a big fan of an advertising style that is called “concept ads” These ads are just simple pictures with a very powerful message.

In todays world when most people are in too much of a rush to even notice advertisements on billboards and in magazines, these ads have such a powerful image, that they make the viewer stop and think. The example above is from the World Wildlife Fund, and the message is simple and clear. There really is no need for a lot of text to explain these pictures.

We can learn so much from these kinds of ads when it comes to designing our slides. These ads show that we really do not need to write a lot of text to get our message across. All we need is an image that is relevant, simple and clear.

For more images on these kinds of ads you can view some examples by going to the following websites:

Flickr’s concept ad group

The graphic design blog