Posts Tagged ‘ Made to Stick ’
Kelly Decker는 Decker Communications 회사 블로그에, 뇌리에 확 꽂히는 프레젠테이션을 만드는 것에 관한 멋진 글을 게재해 놓았습니다. 사실 이 포스트는 어떻게 하면 좀 더 기억에 남는 프레젠테이션을 만들 수 있는지에 관한 내용이라고 이야기 하는게 더 가까운 의미인것 같습니다.
Kelly는 블로그에 “Made To Stick” 의 저자인 Dan Heath의 동영상을 링크해 두었습니다. 이 동영상에서 저자는 우리의 프레젠테이션을 좀 더 기억에 남을 수 있도록 만드는 방법에 관하여 이야기 하고 있습니다.
아래는 저자 Dan Heath의 동영상입니다.
위 동영상은, 프레젠테이션을 작성하시는 모든 분들에게 정말 훌륭한 자료가 되리라 생각합니다.
Over at the Decker Communications blog, Kelly Decker posted a fantastic post on making presentations “stick”, or rather, how to make your presentations more memorable.
She posts a link to a video in which the author of “Made To Stick“, Dan Heath tells us how to make our presentations more memorable.
You can read the whole post here.
And the video is below
This is a truly great resource for all of you who are making presentations
This week I came across two TV ads that contain compelling stories, and little or no words. What it told me, and what you can learn from these ads is that a good story can turn anything into a great. Whether it is a TV ad or a presentation, by telling a story, or a series of stories you will turn your presentation into something great.
It does not matter how good your English is, many native English speakers produce terrible presentations, it does not matter how good your slides are, many presentations with professional quality images are bad. If you do not tell a story within your presentation it will be a disaster. The secret to a great presentation can be summed up in two words: “compelling stories”.
Take a look at these fantastic ads. They are short, but well worth your viewing.
While the music really helps to focus the story, the images alone in this ad tells the story of a woman going through the different stages of life. The story is compelling and really does keep your attention.
This video uses clips to tell stories, in effect there are many stories contained in just over two minutes. However, it is powerful, compelling and really gets the audience’s attention.
By changing your approach to your next presentation and focussing on stories, you not only will improve the quality of your presentation, you will also make it much easier for you to speak.
One of most badly delivered parts in a presentation is numbers. Quite often when someone is delivering a presentation andaregivingtheir audience a set of numbers whether it is sales figures, production costs or any kind of statistic they just create a chart or graph in Powerpoint or Keynote with just the numbers on it.
What this is to an audience is a group of numbers arranged on a chart. It has no real meaning.
In their book Made to Stick Chip and Dan Heath talk about giving those numbers meaning. here is a great example from that book.
“Bottled water costs about 8.4 cents per ounce. Municipal water in San Francisco costs about 0.0022 cents per ounce. When you read those two statistics, what you take away is this: Wow, there’s a big difference there. Bottled water costs a lot more than municipal water! But our brains aren’t very good at intuiting much more than that…”
However, they go on to give an example how the same example about municipal water and bottled water compare in price.
“The writer Charles Fishman, in a magazine article about the bottled water industry, figured out a brilliant way to make this statistic come alive. Here’s what he wrote: “In San Francisco, the municipal water comes from inside Yosemite National Park. It’s so good the EPA doesn’t require San Francisco to filter it. If you bought and drank a bottle of Evian, you could refill that bottle once a day for 10 years, 5 months, and 21 days with San Francisco tap water before that water would cost $1.35.” Now your brain can begin to apprehend the full scale of the difference between these numbers—it’s not a big difference, it’s a gargantuan difference! It’s a 10-and-a-half-year’s-worth-of-refilling-a- water-bottle difference.”
What you need to do is give some meaning to your numbers, rather than just stating a list of numbers.
Here is another example of great way to show statistics by the great Hans Rosling. This guy has an awesome way to present numbers and data.
The above video is available in 7 different languages at the TED.com website
There is a simple trick in English that you can use :
“We have now sold over 500,000 units of piping since we started in 2007. That means if we put all those 500,000 pipes end to end it would stretch from Seoul to Pusan and back! That’s about 500 km.”
All we have to do is present the statistic or number and then relate something that your audience can relate to. For example, if your audience has just come back from a coffee break and you are giving statistics on the amount of gasoline used in an average car per year, you could compare the number with the number of cappuccinos Starbucks sell.
So, change the way you present numbers and see your audiences eyes light up.