The Way Data SHOULD Be Presented.
The above graphic is how Apple Inc shows the number of jobs it has created or has helped to create in the USA. This is not a presentation slide, rather this is produced on their website.
The beauty of this graphic is its simplicity. The number of jobs created or supported is the dominant number in the graphic and the map of the USA as the background makes it quite obvious which country it is referring to.
This is how data should be presented in a presentation. Too often presenters copy and paste complex Excel file data and hope that their audience with a) be able to read it (the text is almost always far too small) and b) be able to understand it. The truth is the audience neither understands nor can read that kind of data.
It is not difficult to produce a graphic like the one above. All you need is a little imagination (and we all have that) and some thought about your audiences’ needs.
Please use your imagination and think about your audiences’s needs.
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